The Beverage Association of Vermont, in partnership with the other members of the American Beverage Association, believe that parents make the best decisions for their children regarding healthy beverage choices. Because of that, we have voluntarily adopted joint guidelines when it comes to marketing to children.
ISSUES AND INITIATIVES IN THE
MARKETING TO KIDS
America's beverage companies are leaders in environmental sustainability. America’s beverage companies have built our technologies and our business practices around it. For example, we strive to create containers that can be fully recycled – even the caps.We know that doing our part to protect the environment is good for our business and the planet.
At the Beverage Association of Vermont, we believe that individuals should make their own choices when it comes to what they eat and drink. We do not believe that taxes on such items as sugary beverages are the ways to fight obesity. Instead, we believe in educating and informing consumers so that they can choose wisely and balance their lifestyles.